The New Lifestyle Collection by RIINA LAANETU

June 2, 2026

The highlight of the evening was the exclusive launch of RIINA LAANETU's newest lifestyle collection, First Love Yourself (FLY).

Inspired by the philosophy that true luxury begins within, the collection embodies a modern way of living where conscious choices, balanced nutrition, physical activity, and self-love come together to create holistic well-being. More than a fashion collection, FLY is a statement about embracing yourself and living with intention.

The FLY collection presented a versatile selection of contemporary lifestyle pieces, including swimwear, activewear, leisurewear, denim, jackets, exclusive leather designs, and luxurious silk-mohair knitwear.
Every piece was created to complement a dynamic lifestyle, combining comfort, functionality, and timeless elegance.

The Signature Dress-Up / Dress-Down Concept

A defining feature of the collection was RIINA LAANETU's unique dress-up / dress-down concept.

Designed for today's modern woman, the same garment can be styled for both casual and elegant occasions simply by adding or removing carefully designed details. This innovative approach extends even to swimwear, offering exceptional versatility and creating multiple looks from a single piece.

The concept reflects a growing desire for fashion that is both beautiful and practical.

The collection embraced a sophisticated summer palette inspired by warmth and natural luxury.

Shades of crisp white, rich chocolate brown, soft beige, warm copper, and vibrant orange created a harmonious balance between elegance and energy, capturing the essence of effortless summer style.

A Historic Moment: Menswear Debut

For the first time in RIINA LAANETU's creative history, men appeared on the runway.
The menswear debut received an exceptionally positive response from guests and clients alike. Several orders were placed immediately following the presentation, confirming strong interest and market potential for this exciting new chapter of the brand.

The runway presentation featured 19 models showcasing 34 distinctive looks.

The cast celebrated diversity through a variety of backgrounds, body types, and personal stories, bringing authenticity and individuality to the collection.

Featured models included former IFBB Bikini Pro athlete Egle Nabi and her daughter, former professional dancer Amanda Rebeca Padar, elite coach Roman Gritsanjuk, former basketball player Moses Mambak, and many other remarkable personalities who embodied the spirit of the collection.

The evening was not only about fashion — it was a celebration of wellness and personal development.

Lifestyle and fitness expert Egle Nabi shared inspiring insights on the role of physical activity in overall well-being, emphasizing that no beauty treatment can replace the long-term benefits of strength training, movement, and healthy nutrition.

Her message perfectly aligned with the philosophy behind the First Love Yourself collection.

Guests also had the opportunity to learn from some of the Baltic region's leading experts in aesthetic laser medicine.

Dr. Aleksander Uskov and Dr. Laura Uskov shared their expertise on scar treatment, advanced laser technologies, and the latest innovations shaping the future of aesthetic medicine.

Their contribution highlighted the event's broader focus on confidence, self-care, and modern beauty solutions.

Beauty Beyond Borders was more than an event — it was a complete luxury experience.

From the elegant atmosphere of the RIINA LAANETU showroom to the carefully curated runway production, every detail reflected international standards of quality, sophistication, and innovation.

The evening united fashion, wellness, science, and self-expression under one inspiring message:

First Love Yourself.